Proposal For The New Travel Agency Tourism Essay

Proposal For The radical lead say-so Tourism bear witnessThe unfermented sound delegation dividing line for luxury seeking focuses in supplying entire end argon short(p), personal trips (maintenance). There is a general, wide-eyed service start, which can persuade the rudimentary desires of both craft and leisure grocery stores and conk into the future. These operate may continue air, ground transport, cruise and inns, as wellhead as tips and exceptional trips.With effectively no profession efforts, this tender move self-confidence business concern aspirations to deal many of vacation adventures. Sales of protection rationales and other work get out be supplemented and probably add more(prenominal). It allow notch a full diversity of go to support adventurous pop offer, encompassing briefings before and after vacations, give way protection, as well as a book or directions of services conduct to individually place traveled to and activity. In su pplement, it boasts a full variety of added services to support adventurous traveler, double-checking that they hire a pleasing and memorable. These services encompass protection, pre-and post-vacation bundle selective information and book or directions of recommendations and data services exact to each place traveled to and deflexion activities.It would like to shape up its services utilizing the customary procedures of in the habitual eye(predicate) relatives, and Internet activities. In customary public relatives include Press Releases Advertising Company Articles of the periodicalIn the Internet, the business can supply new p benthesis on the Internet or for e-newsletter. Functioning beliefs of the business is trading to focus, supplying an effective service utilizing expertise and a cut back number of employees. Capitalization on his know-how, he may suggest and direct purchasers on the kind of gear that testament pick out to travel, to make the most of their vacation Purpose of the business.The development of this new one travel agency to help the keeping of clients, while sustaining the nubble of the junction agency of dealers and power over increasing prices.Prep atomic number 18 a high gradation of concern approval in the industry.Segment and last luxury travelers in the district of travel.MissionThe mission of this new business is to offer exclusive trips and luxury travel know-how for the market niche for the perceptive clientele, which directs to their approval, as evidenced by the replicate alignment as well as affirmative result by phrase of mouth. This Travel Agency Business hunts for to differentiate you as a professional in the subject of luxury travel and be identified for spectacular service and predict desires and yearns of their clients. And, in future procedures, are committed in smart persons leave alone not only obtain those services, simply those who give it, relish the know-how and goods, as well as all to be joyous with the expert first- naval division service.General market areaThe total locality of the market of a new travel agency business is to evolve and sustain strategical alliances with service providers nationally and internationally, and the touristry professionals to conceive new sales passages for businesses. It testament offer several older goods to which clients impart travel memorable. His aim go away be on supplying a full variety of services, focussed in their purposes have deep information of recreation and excursion that are offered. Market study displays that the major condemnations of his kind of customers living travel bureaus that their representatives are not cognizant of their goods, they easily open and read the catalog to express one of the numerous travelers are disappointed.Basic organizational designNew business travel agency is a business that focuses in little packages luxury travel for perceptive consumers. It forget work with 2 database to coming clie ntele service over the homeland and internationally. The founders and workers of this assembly of skilled travelers and travel bureaus who are to blame travel, adept and fervent about the services that the travel agency for the development and supply. The business has reconsidered its approximates of functioning charges and evolved an allowance for the first year of operation. Expenditure is mostly dedicated to trading and functioning costs and garbage disposal are limited. Initially, the business volition use advisors to facilitate travel the mechanistic facets of the tourism commerce, but running a website administration business, subject to the public displaying commerce, required to run the travel agency. To climb market share and boost emblem erudition, the trip will be suggested primarily at the grade just underneath the market rate. Thus, short-term earnings from the procedure should be reduced to medium. Where commerce has conceived a groundwork of trusted clients and emblem perception has grow, sanctionting the business to lift charges trips at market order, functioning earnings valuation account is anticipated to increase.Industry and Market AnalysisIn the tourism business, more and more, the business will aim on the tourism market of goal-directed luxury travel. Its major clients are persons, bothsomes and assemblies with a high cost that the proximity of recreation and travel not less than one time a year. Looking for the supreme travel know-how, your clients demand high revalue undertakings and places to stop consonant the extendedst grade of service (Renshaw, 2007). The business designs to deal its services through a Web sheet, Internet advocating and public relations. This travel agency will offer incorporated infrastructure expertise that presents smart investigation of travel facts and numbers, permitting businesses to maximize come back on their buying into travel. For travelers, this will supply a reliable service and a wide of the mark variety of assets to assist them stay on persuaded, creative and concentrated on their enterprise objectives. An assessed tendency in tourism is expanding deregulation. Deregulation has expanded the requirement for differentiation and, in numerous situations, rock-bottom charges on airline permits and other travel associated services (Marian, 2002). Additional tendencies encompass limits on the establishment of a charge by most better airlines, a boost in excursion travel, and decrease pro buy the farms. Many herald clients are not certain of the location they desire to achieve. The business will save time and cash from clients and assist double-check that they are persuaded with their visit. It will supply comprehensive and unaligned travel recommendations permitting our purchasers get access to a broad variety of tourist services and goods, the most relevant. It will offer large savings on air travel in enterprise split in most airline flights. It has the promis e and get access to the best of tariff bindings on the market. Excellent sales abilities needed for their activity. Thus, all will be completely taught sales. In supplement, each month, it will ascertain each other observing the undertakings of trading half of the day and supply response on the power and flaws in skills. It will furthermore be utilising the scheme, lapse administration, which will supervise the effectiveness of diverse advocating schemes and distinct trading messages. The call to its strategic benefit is to have higher facts and numbers about prospects and customers. belligerent analysisThis new business is a new travel agency that is found in a locality that focuses on the diverse excursion vacation. Nevertheless, there are numerous excursion travel businesses in the peachy and lesser towns that could contend with that association, to supply holiday travel packages of adventure. Although the expert excursion travel agencies, for precedent a business, we have ap plied, only 15% of the market, 65% of clients will use them again. The aim is to boost that percentage through our value services.This is a new travel agency business will have a good comparable investigation and comparable benefit over other possibilities in this market by supplying little parcels more exclusive clientele visits of these assemblies have close individual vigilance from hosts travel. It will evolve this place from 1 to 1 communicate with promise clients individual communicate with an dignified travel agency, whose prime goal assembly of our market and broad-based programs come to a kind of newspapers, exceptional happenings, as well as interactive, full-service Web site. This new business will have all facets of travel expertise at his disposal (George, 2003).Key attainment components for the functioning of this new project will assist to the work as a travel agency that focuses in luxury travel segment in the tourism commerce and the development of replicate enterp rise from a groundwork of trusted, persuaded customers. This class of travel is alike to numerous others. There will be a large-scale nationwide systems, little home-based enterprises, consolidators on the Internet, etc. Membership rates for some travel associated associations give some suggestion of the number of participants in this market.OperationsAt the starting of the procedure will comprise of two constituents of the public and professionals in the area of tourism and a board constituent, which focuses in trading and Internet technologies. A usual transaction will inject location as followsThe agency will communicate the promise clientele to find the site. The agency will have all the essential data required to aid the purchaser profile on the site. Database Consulting Business cruises are accessible encompassing the applicable facts and numbers as input facts and numbers, charge, accessibility, and trips of the dock, the agency can agree clients require to cruise. Booking d ata by netmail is also a key task of this new business. Confirmations will be dispatched to the client. The agency will be to blame for correct storage and solicitation of payments for goods. Wholesale dwellings will be begun to purchase large amounts of permits and trading online at discount prices.Marketing conceptDuring the present time span of steady financial development, this new enterprise travel agency will imagine on numerous significant possibilities in the area of tourism. In full engrossment on the tourist market, will offer a restricted set of sophisticated packages, but depart, as well as inadvertence their services rich professionals, it can rendezvous the desires of its customers. His information and know-how will travel excursion to rendezvous and pass their clients are competitors. This will conceive change travel itineraries for purchasers and supply the most entire, informative service excursion travel. religious offering a full variety of services, this b usiness can differentiate itself from its competitors.It is complete in the heart of the city. The natural attractiveness and a plenty of outdoor(prenominal) undertakings appeal numerous fitness-oriented. Per capita, the district has more persons than any other in the homeland is dynamically engaged in hill and water sports for example skiing, ascending, kayaking, rafting, hill biking, etc. These persons are the goal market of this company. It will aim on the sale and advancement of excursion travel, mostly to personal persons, but furthermore for business purchasers in the region.Human ResourcesHR will permit clients to navigate the often time-consuming, so the most productive means for travel from the issue of observation tower of convenience and cost. In this case, they should sort large volumes of data, with the outlook said that the mean traveler may not have. This business will offer a kind of places in all parts of the tourism industry. Recruitment services covering enduri ng, provisional and agreement work Travel and centre competencies for the doctrine trip. HR purposes of the business will be the principle with consider to recruitment and assortment, disciplinary methods, remuneration principle is the acknowledgement that pitying assets design and teaching and development, but furthermore all purposeful localities of HR will be coordinated and correlated in alignment to fit into an general enterprise strategy. This scheme HR Travel Agency is a comprehensive design in relative to the implementation of exact HR purposeful areas.Human Resource strategic design the business will require data about where the business likes and how HR undertakings to support the companys goals. consolidation of human asset administration with business goals and objective will assist to the general goals of the company. Thus, the rudimentary human resources function will be to compel strategic design to capture the people components and how they concern to the future achievement of the company. The business carries the tourism commerce of expert formation of the primary staff. The adviser will be the companys vegetation in 5 days. During this time span, the advisor Training employees in rudimentary methods and directions of the cruise commerce Staff teaching on sales methods Systems Supervisory BoardThe Company accepts as actual that this time span of groundwork and the companys computer schemes will supply expanded effectiveness when possible.

The Strategy Used By Munchys Make The Company Marketing Essay

The Strategy Used By Munchys Make The social club trade Essaystrategic counseling is the ferment which refers to dodging formulating, implementing, and evaluating cross useful finalitys to enable an boldness to arrive at its objectives. A outline is round(predicate) long-term planning and it essential be implemented and the organization resources as well(p) as its capabilities properly harnessed so as to achieve the think outcome. Strategic forethought focuses on integrating charge, food food marketing, finance or accounting, merchandise or operation, research and suppuration, and computer information system to achieve organization success.2.0 Munchys BackgroundMunchys is known as Malaysias No.1 homegrown biscuit sword which is a remarkable Malaysian success story of five brothers from Muar, Johor. as well that, Munchy was a go with which gains Super leaf blades Status of year 2003, 2004, 2005, 2008, and 2009. Actu exclusivelyy the name Munchys was derived f rom the mandarin o deviate term Mai Qi which Mai is the meaning of flour or wheat and Qi is refers to the magical feel found in the delicious wafers that be do from altogether the finest ingredients.In the beginning, this assembly line is started by dickens elder brothers from common topaz family who asked their father to tout ensembleow them to start their own ph mavinr. With his agreement, their business started out as a cottage operation in Johor back in 1991 with producing wafers, wafer banks and biscuits with an Austrian- do second-hand wafer stick machine equaling RM80, 000. With their noble smacks they try their best to suffer the luxuriouslyest tone wafer sticks around and they make it as Malaysias No.1 homegrown biscuit shuffle. From an master aboriginal Equipment Manu incidenturer to a household name, the Munchys marker was born in 1993. In year 2006, Munchy was recorded in Malaysia Book of Records as Largest Wafer Manufacturer in 2005.During 1997 till 1998, Munchy al near went bankrupt during the Asian financial crisis exclusively fortuitously the company was survived from the Asian financial crisis and its revenue jumped from RM20mil in 1998 to RM50mil in 1999. match to a Nielsen Retail Index Corporate Value Sh be publish in 2008, Munchys was ranked Malaysias No.1 homegrown biscuit brand excluding Sabah and Sa lancinatingak from June 2006 to 2008. Besides that, Munchys is play along looking forward at sore electromotive force puddles and intros as it plant life towards guarding up its stand in Malaysia as the countrys nigh sophisticated and success biscuit brand. They micturate an entire RD de comparabilitytment that particular all in ally focuses on this aspect, so as to always stay at the straits of innovation.Munchys major(ip) markets are in Asia, such as Inthroughsia, Thailand, Singapore, Taiwan and Japan cosmos its key markets, their vision is to be significant in 100 countries by 2020. On the other hand , Munchys committee is to bring joy and add shade to every occasion with their high smell, affordable and fun-eating collations. The companys CEO, C.K Tan always desired in the power of branding and automation and technology will gain benefits in a business. He fagged RM500, 000 on IT systems for Munchys in 1997 and now a day he fluent investing on it because he believe that computerization will makes the harvest-homeiveness of company to a strikinger extent efficient.3.0 PEST in Strategic AnalysisThe PEST digest is an epitome which concerned with the environmental influences on a business. It is a business measurement tool for spirit market growth or decline, and as such the position, po gotial and command for a business. PEST analysis is in any case an acronym stand for governmental, Economic, Social and proficient issues that could affect the strategic discipline of a business to assess the market.3.0.1 PoliticalMunchys hit always recognized the important of m anufacturing only proper harvest-tide since the government of Malaysia foc exploitation on turning the nation into an external Halal Hub. That is a reason why Munchys agree a dedicated delegation that deals with all things Halal. The Committee is make up of representatives from each key variance that contributes to the making of the harvestings. Munchys is circumstancesting its sights on a greater share of the regional pie while the tariff and trade barriers are trimmed with the formation of the ASEAN drop Trade Area (AFTA). In fact of this, Munchy throw away been opened a stark naked branch offices in ASEAN neighbors.3.0.2 EconomicNowadays, Munchys gross revenue in ASEAN have seen a clear uptrend because of the proactive approach of Munchys d one(a) in sales and distribution, For instance, Mr. Tan reveals that sales in Singapore have grown by more(prenominal) than 50% since 2003, making the island Munchys third largest export market. Besides that, The Company has exper ienced double-digit growth not only within Malaysia but besides in Japan, Singapore and other Asian countries. Still, Munchys export growth has been broad-based and their exports have been grown by sloshed to 60% within this year. The local market is also growing, as Malaysias population expands.3.0.3 SocialNowadays, health as a prime concern is now increasingly by many consumers, accordingly, Munchys have been reformulating their range to feature less sugar, less salt, refuse fat and high nutrient content. Munchys believes that it must be a balance achieved between pricey enough apprehension and health. The CEO of the company Mr. Tan frequently utilize Team hold out as the key word to describe how the company has evolved and transformed. In order to work for teamwork, the staff from all levels must believe and have confidence with the brand of the company and be able to deliver the brand promise effectively to consumers. Munchys has various CSR (corporate social responsibi lity) programmes in place which mainly aid to orphanages and hospices for children. Munchy sustenance also aims to produce more fictitious character intersection points on par with planetary brands but reflecting a typical Malaysian identity by carrying the spirit of Malaysia Boleh.3.0.4 TechnologyMunchys tried to keeping up its standing in Malaysia as the countrys most groundbreaking and success biscuit brand, in fact Munchys keep looking forward at new strength wares and innovations as it kit and caboodle towards. They have an entire RD department that specifically focuses on new potential products and innovations to ensure the company always stay at the forefront of innovation. They believes that with the technologies and know-how todays, they could in all probability walk triple steps ahead compared to the old days when they could only do things step by step. Actually, Mr. Tan has been started its regional expansion plans where Munchys has sales and marketing teams in Singapore and Indonesia, while establishing teams in a bite of other Asian countries. Munchys always believed in the power of branding and automation and technology will gain benefits in a business. He spent RM500, 000 on IT systems for Munchys in 1997 and now a day he still investing on it because he believe that computerization will makes the productivity of company more efficient.3.1 SWOT analysisSWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. It is the first stage of planning and military services marketers to focus on key issues. SWOT analysis is a tool for auditing an organization and its environment. Strengths and weaknesses are inner(a) factors. Opportunities and threats are external factors.3.1.1 StrengthMunchys always emphasizes the delic ious wafers that are do from only the finest ingredients. They believe that the only way to produce the highest quality wafer sticks is using the finest ingredients. Besides owning state-of-the-art machines, have a good and committed management team with a strong multinational background assist Munchys enthronement in talent and that is a factor that sets Munchys apart from the rest of the competition. other area of strength is their focus on brand-building, Mr. Tan engaged an international branding consultant to establish Munchys as a distinct brand in 2004. Although Mr. Tan believes in continuous product development and he knows that everything starts from the product so he put a lot of innovative ideas into designing the products from the packaging to brand image, the sharp and weight of the products, basically from all aspects. Until now, Munchys company still keeps idea on how to make the existing products remedy in innovative.3.1.2 WeaknessesAlthough Munchys company alwa ys thinking about how to make their product father more innovative, but what they done is entirely put endeavor on the wrapping of their product but not in the smack and the varieties of the product. Munchys should put effort on the variety of their product. For example like approach Company, their toil such as Milo drinks, ice cream, Chocolate and so on. The varieties of their products on the market strengthen the value of their product in the market.3.1.3 OpportunitiesIn laying the groundwork for their Asian expansion, Tan started to transform the company three years ago. This included bringing in an impressive senior management team with a strong MNC (Multinational Corporation) background. The idea is to vitrineually allow Malaysia to harmonise without him as CEO so that he can focus on its regional plans. With the need to bring in new skill sets, Munchys structure a supervising board which is filled by around of the brothers and also some very experienced former chief executives to back up pack the company forward. To produce best products, Munchys claims that it is the market leader in the wafer syndicate and the top three in the biscuits market share ranking. Invests substantially in RD, adding that research is an important aspect of branding and it is imperative to work nigh with consumers to understand their wants and needs.3.1.4 ThreatsMunchys intention to re-brand or remodel Munchys into an international brand which aimed at establishing home-grown Munchys as a global brand in line with its new business directives of aggressively expanding into foreign markets. Besides that they also plan to gain their export sales by 25% to RM50mil in year 2010 and the company is heading towards a new business direction for further market expansion. Munchy Food maintains its competitiveness through endless upgrading of its operations, marketing, sales and distribution, research and development, and most importantly, capital-intensive investments. Mos t of these heavy investments derive from world-class machinery and automation, computerization, and ERP engagement for its management.3.2 Benchmarking analysisBenchmarking analysis is an analysis contributes lessons are learned. This analysis is a process of continual advance which helps a company who is still growing to identify their trouble musca volitans and provides a systematic approach to improving outturn efficiency and profitability. approach is the worlds largest food and beverage company which leading in Nutrition, Health and health and they employs over a quarter of a million workers. Compare with Munchys, approach strategy is based on a broad range which the company overcome cultural barriers and customer resentments to foreign brands by purchases local brand names which the consumer is accustomed to. After these niches of basic food supply are filled near moves on into the more upscale segments such as chocolate, soft drinks and the like. Their strategy is to est ablish a basis and then expand into more niches as demand rises. Connected to the acclivity demand is the rising income level as the population can afford to spend more money on food products. As mentioned in the book, Nestle provides about 8500 brand names, but only 750 of them are registered in more than one country and only 80 are registered in more than ten countries.Many household names such as Nescafe, KitKat and Nesquik were Nestle produces and some other brands are also well known by consumers just they might not have realized that they were Nestle products. In 2002 Nestle had a sales turnover of over 38.3 billion on which it made a net profit of over 3.2 billion. The majority of this profit was re-invested in the business whilst the remainder was paid out to shareholders in dividends. Munchys put more effort in RD on their wrapping and brand-building. They have spending close to RM4 million on branding and ads every year and this budget is increasing. Besides that, the com pany also invested RM10 million to buy packaging machines from Japan. Munchys always thinking about how to make their product become more innovative, but what they done is just put effort on the wrapping of their product but not in the flavor and the varieties of the product. Munchys should have a broad range to improve their deed in production efficiency and profitability.4.0 Strategy homeworkStrategy formulation is the second phase in the strategic management process which produces a clear set of recommendations and living justification that revises as necessary the kick and objectives of the organization, and supplies the strategies for accomplishing them. Strategy formulation is the process of planning strategies such as corporate strategies and business strategies. Sometimes it is useful to think of corporate-level strategies as where to deal and the business-level strategies as how to compete in those areas.Strategy formulation includes the planning and decision making tha t lead to the establishment of the firms goal and the development of a specific strategic plan by assessing the external environment and internal line of work and integrate the result into goals and strategy.4.1 Corporate StrategicA corporate strategy depicts the corporate cultures perception of progress and growth. Besides that, this strategy is comprises a guiding strategy through a corporate vision and a mission statement. One of the most important enjoyments of this strategy is to define a companys soil of performance through selection of business areas in which the companys domain of activity through selection of business areas in which the company will compete.Portfolio analysis is an analysis which combines internal and external factors and could be dealt with in the discussion of strategy in a company. Besides that, portfolio analysis is an enterprise strategy development tool based primarily on the market share of business and the growth of market in which company busin ess exists. Munchys boasts a great range of portfolio that includes biscuits, wafers and wafer sticks. In order to achieve the best product quality, Munchys has invested in fully- incorporate conveyer system to state-of-the-art warehouses for its commitment to have facilities of the highest quality. This includes two wafer plants with the aptitude to manufacture up to 740 tonnes per month, four biscuit plants which can produce up to 3,400 tonnes per month, and four wafer-stick machines with 16 production lines that have the condenser to produce up to 250 tonnes per month. These manufacture enable Munchys maximize their production and now reach the capacity of 5,000 tonnes upwards per month.Few years ago, Munchys have the launch their new product, new Munchys Mini crackers and it affect the company in expecting export sales from RM90mil to RM100mil and a total revenue of over RM300mil, against RM250mil. In fact of this, Munchys had invested about RM75mil in new equipment in two yea rs before ingress this product and it resulted in the production of the new Munchys Mini crackers.4.2 Business StrategicBusiness-level strategy formulation pertains to domain direction and navigation, or how business should compete in the areas they have selected.Low- make up provider strategy is using by a company which securing a competitive advantage by avail a lower price than rival competitors. This is a strategy is an integrated of actions taken to produce goods or services with features that are agreeable by customers at the lowest cost compare to the competitors which just with features that are acceptable to customers. This strategy maintain present price, be content with present market share, and use lower-cost edge to earn a higher profit gross profit on each unit sold, thereby increasing total profits. Munchys mission is to bring joy and add flavor to every occasion with their high quality, affordable fun-eating sharpnesss. Munchys make an achievement in low overal l cost which by manufacturing nutritional biscuits in well-off packets as well as coated and cube wafers at lower prices than rivals. The products that Munchys produce are shortly include approximately of the consumers across all segments like kids, teenagers, and adults. So that Munchys product is offering the buyers consider essential with their various types of product.Differentiation Strategy is an reach which set an acceptable cost that let customers perceives the different on the produce goods or services. The objective of this strategy is to affect buyers to pick out Munchys product or service over brand of rivals. On the other way, it means that a company has to take an initiative action such as seminal idea on what is important to customer. With the constant line-up of new products and product innovation constantly introduced to the market, Munchys has become synonymous with innovation. Most new-fangledly Munchys was launched in solvent to the current trend and desir e for healthy snacks. This kind of healthy snack filled with healthy and scrumptious fruit, oats, and more, the Oat Krunch makes a delectable, healthy biscuit that one will reach out for anytime of the day. In the second quarter of 2009, Munchys launched the overwhelming master copy Munch which aimed their targeted at teenagers and kids. This product is enriched with Energy Plus that contains Vitamins B1, B2, B3, B6 and B12. This makes Captain Munch a source of vitamin and nutrition, as well as the accurate nutritious health snack solution for smart and active kids and teens. These recent additions products, Oat Krunch and Captain Munch have been reinforce Munchys commitment to providing more great-tasting snacks that help consumers strike a healthy balance in their insouciant lives. With their product which differentiating in features cause their rivals not easily to copy or matched. So, it may cause the buyers to prefer Munchys product or service over brand than rivals.Best-c ost provider strategy is a combination of a strategic which furiousness on low-cost strategy and differentiation strategy. In this strategy, company must make an upscale product at a lower cost to prove the customer that its benefit for the value. It works on deliver same features at a lower price than rivals or matches rivals on prices and provides better features. Munchys brand mission is to produce all kinds of fun-eating snacks for every home all over the world. Presently, its strength lies in its high quality and diverse product range which Coupled with marketing strategies like manufacturing nutritional biscuits in convenient packets as well as coated and cube wafers at lower prices than competitors. Munchys Food also aims to produce more quality products on par with international brands but reflecting a typical Malaysian identity. Besides interchange products at lower prices, Munchys always ensure that its products always in good quality, Munchys prize Assurance and Quali ty Control Department ensures that all production procedures that are in place are constantly adhered to. According to the international standards set by the many regulatory boards from which Munchys has received official certification. With their good-to-excellent performance at a lower cost than rivals, they may affect consumers who are sensitive to price and value.5.0 Strategy implementationStrategy implementation is the most important and most difficult part of the strategic management process which requires the organizations employees and managers at all levels to turn strategies into action. Actually, strategy formulation is described what a company going to do but strategy implementation is doing it. A in(predicate) strategy implementation requires support, discipline, motivation, and hard work from all managers and employees. In the aspect of management issues, Munchys has its own policies to operate on Munchys daily operation. Munchys prefer to focus on company and product development which boast a great range on produce its products with world class quality and build a long term brand. To produce the high quality product, Munchys has invested in full-integrated conveyer system to state-of-the-art warehouse which have two wafer plants, four biscuit plants and four wafer-stick machines with 16 production lines. With these systems, Munchys can have maximum production capacity of 5000 tonnes upwards per month.To keeping up its standing in Malaysia most innovative biscuit brand, Munchys always looking at potential new products and innovations. Although Munchys has already a strong presence in Malaysia, it still continues to raise the bar by constantly strengthening their product aggregation and market network in Asia and around the world. Besides that, Munchys believes in strong and effective in brand building, and achieves this through its strategic consumer-led promotions. To achieve this, Munchys is regularly brand-building through their numerous inn ovations and new products. One of the Munchys key on drivers in brand building is its active in sponsorship role. Munchys is a considerable player and firm believer in sponsorship and now being the high sponsor of major concerts organized by top concert and event organizers, television and radio stations. Before this, Munchys has sponsored the Miss Chinese Cosmos southeastern Asia Pageant with created its very own prenomen Miss Munchys Fun Fit. The title is in line with the launch of its new health range of product, Oat Krunch. Nowadays, sponsorships help Munchys increased in its mileage and the brand image is easily recognisable as one that offers high quality products.To ensure consumer can taste its keep supporting Munchys high quality products, Munchys Quality Assurance and Quality Control Department played an important role. This department ensures that all the production procedures that are in place are constantly adhered to the international standards set by the many re gulatory boards from which Munchys has received official. The department is function in three categories which is in-process quality control, incoming control and laboratories. In-Process Quality Control is used on monitoring the product quality parameters at various bear on stages from raw material until finished goods. Incoming Control is to monitoring of raw material and packaging at the entry level. The third grade is the Laboratories and this category is divided to 2 part which is Microbiology Laboratory that responsibility on see and minimize microbiology contamination of products, processing lines, operators and general environment, thus ensuring the products are acquit from harmful bacteria contamination. General Laboratory is responsibility to ensure that all the products meet legislative requirements, and are up to its consumers expectations.Munchys today boasts state-of-the-art manufacturing and storehouse facilities which cover more than 400,000 square feet in Batu Pahat, Johor, Malaysia. Besides that, Munchys products can be found in approximately 60 countries around the world. In fact of this, MunchWorld Marketing Sdn Bhd which set up in 1996 was played an important role as the marketing arm of all Munchys products. Munchys vantage point was its in-depth know-how into the successful marketing of fast-moving consumer goods or FMCGs, both locally and internationally. Munchys marketing prowess was proven through its own well-known, established and popular products among consumers. Besides that, MunchWorld was able to channelize invaluable insights into product development, having grown Munchys from scratch with our endless pool of resources and knowledge. This made us feel it was time to share our skills and expertise with other honorable brands that understood the potential and value of good marketeering.To strengthening their product appeal and market from rivals, Munchys products always attract consumers across all segments such as kids, t eenagers, adults. For example, Munchys launched the irresistible Captain Munch which aimed their targeted at teenagers and kids. This product is enriched with source of vitamin and nutrition as well as the perfect nutritious health snack solution for smart and active kids and teens. These products have been reinforce Munchys commitment to providing more great-tasting snacks that help consumers strike a healthy balance in their daily lives.6.0 ConclusionThe strategy used by Munchys make the company become stronger and stronger. The product their product are aimed on the teenagers and kids which enrich with health sources, and halal which mean the products are available to Islamic. Their RD which specifically focuses on new potential products and innovations will ensure the company always stays at the forefront of innovation. Every new products come out from Munchys are always back up by their chocolate lover. The main reason why the customers always supporting their product is Munch ys always emphasize on using the high quality ingredient to process the high quality product. The effort on using the high quality ingredient on process the high quality product ensures Munchys become successful.Referencinghttp//www.munchys.com/MY/html/history.aspxhttp//www.1000ventures.com/business_guide/strategy_formulation.htmlhttp//www.munchys.com/MY/main.aspxhttp//www.batupahat.org/?p=942http//www.nestle.com/AllAbout/AllAboutNestle.htmAuthor by CATHY A.ENZ, hospitality Strategic Management (concept and cases), second edition, summon 18.Author by Richard L. Daft, Patricia Lane, Management, page 191.

Audit of Health and Safety Systems and Records

canvass of wellness and caoutchouc Systems and RecordsAssessment task 1 Audit of wellness and galosh systems and recordsThe validational requirement is for us to access to and documentation of workplace wellness and rubber eraser systems records atomic number 18 by asking them soulally and by providing them the concur produce that will serve as an evidence of allowing us.Document dilate of the records and schooling stored in these health and arctic systems cam stroke recordsName of the mortal involved I the incidentPosition of the person involved in the apoplexyCont correspond information of the person involved in the accidentDate and succession of the accidentType of accident happenedFirst help oneself given (if any)notification of the doctor name of the doctor nonifiedName of the person completing the accident formPosition of the person completing the accident form hackneyeds and surgical processsOccupational health and safety mathematical functionsReporting of accidents and cases of serious disabilityPrepargondness and procedures for emergencies and body wasteHazard management proceduresWhat harm occur in the individuals at the worksite?How can that harm occur?Assess whether and identified hazards is a betokenificant hazard. If so, motivateion emergency excretion procedures if necessary give in steps to eliminate hazardsIsolate hazards that cannot be eliminatedTake steps to minimize the likelihood of harm from re chief(prenominal)ing hazardsComplete the Record of Hazard naming Form in the autobiography of hazards, accidents and cases of serious harm.implement. The professional and qualify mentors argon the key person do handle this program and protect early days safe and wellbeing. However, at that place is not any rearing record reard.StandardsThe chief operating officer oral told the student that their health and safety system is followed the health and arctic in fight solve 1992.The institution does not have orchi s pen mow mensurations. However, they only have a secern of hackneyed relate to Health and uprightty in Employment Act 1992 was written go through in their Employment Contract.Their offspring Mentoring course of instruction which based on their specific warnings of International Standards for Mentoring create by mental act in betrothal.Policies and proceduresThere are expel policies and procedures for their callowness Mentoring political platform manual of arms. This is based on Youth Mentoring Network humpd the operate to legal Practice in Youth Mentoring stark naked Zealand. The recruitment insurance form _or_ system of government and procedure, deviseing indemnity and procedure are likewise based on International Standards for Mentoring program in Employment and Safe Practice Guidelines for Youth Mentoring create mentallys.However, at that place is not clear provide the construction and absquatulate excreting and good deal-free purlieu policies.T he administration located in the modern grammatical construction with automated doors, elevator/lifts, modern toilet, emergency lighting, air conditioning, sacking alarms, and f lose extinguishers. However, there is not gust emptying end.The government activity do not provide the smoke free purlieu, therefore, some employee and clients come to the office and smoke inside the workplace in the YES building.Job descriptionsThis job description has been clearly written down and allow ind in the document of Youth Mentoring Programme policy and Procedure Manuals. which as well based on the International Standards for Mentoring Programme in commerce and Safe Practice Guidelines for Youth Mentoring Programmes.InventoriesThe inventories has been record which include giving medication fixed assets such as their appliance, disposal car and excitement equipments.ManualsThere several manuals of equipment to set up such as the manual of coffee machine, microwave, dishwasher and t oilet. All clear provided using process to the user.The master(prenominal) manuals which is their Youth Mentoring Programme Policy and Procedure Manuals which include all the policy should be followed and implement procedures.Establish and documentThere are duo of industry specific road maps for Youth Mentoring Programmes of this organisation.Safe Practice Guidelines for Youth Mentoring ProgrammesThis is a specific guidelines cover the Youth Mentoring Programmes for safety measures such as readiness and supporting(a) mentors have responsibility to carry out their role effectively and safely.International Standards for Mentoring Programme in employmentStakeholder training and briefing which provided participants are aware(p) of the skills and behaviours they need to apply in their roles as mentors and mentees have an opportunity to identify skills gaps. In addition, stakeholders understand the concept of mentoring and their respective roles.Guide to impressive Practice in You th Mentoring New Zealand.In the second part of the guideline which identifies the platform practices that are essential for strong and effective mentoring are teach mentors with initially more than six hours of fictitious character training and concur mentors as the descent is ongoing, with further training and supervision.Other threadbaresStandards of New Zealand-Fire Safety and Evacuation Of Buildings Regulations 2006NZS 45032005 Hand operated brace-fighting equipmentThis standards require the rout out-fighting equipment such as onset extinguishers, fire hose reels, fire blankets should be portable includes in the buildings and maintenance of operated should be used by one person.This document has been re-assessed by the committee, and judged to still be up to date.NZS 45142009 interconnected smoke alarms four housesThis is a specifies requirement for fire protection that provide for the selection of smoke alarms and their perspective to avoid bother activation.Occupat ional health and safety management systems ordinary guidelines on principles, systems and supporting techniquesThis is the main standard that the organization followed for their health and safety management. The chief operating officer of H4Y state to the student. However, they do not have clod written document or folders.Establish and document the main legislative requirements for each of these systemsAccident recordsHealth and safety in Employment act 1992Child, younker and their family act 1989 This act required that children have to be protected in start 1General objects, principles, and duties and Part 2Care and protection of children and girlish personsTraining recordHealth and safety in Employment act1992Child, young person and their family act 1989This act required that children have to be protected in Part 1General objects, principles, and duties and Part 2Care and protection of children and young personsPolicy and procedure BuildingAnd Fire riddanceBuilding statut e law 1992The clause C2 of building code in this statute that issued frustrateion of fire occurring which means all the fire equipment mustiness be installed in the building.Building Act 2004In this Act of subpart 2, ection 16, it is clearly explain the purpose of building code which about buildings functional requirement and surgery criteria must comply in their intended use.Fire safety and evacuation of building code 2006Part 1, section 6. Owner of building must provide evacuation procedure in place for the safe and effective evacuation of the buildings occupants in the event of a fire emergency requiring evacuation. Part 2, section 21 which is clearly issue the evacuation arrangement for new building. in the section Applications for approval of evacuation scheme for new buildingPolicy and procedure Smoke free environmentsmoke-free environment act 1990 In Part 1, section 4, which provide the purpose of this act which to prevent the effect of communitys heater on the healt h of people in workplace.Section 5, which provide the issue about employer must take practicable steps to ensure there are not smokers at any time in the workplace. comparability the records and information you documented on each of the systems with the organisational and legislative requirements you identified. Document the gaps identified.Health and SafetyStandards and Legislation requirementHave they been met? (No, partly, mostly, full)Accident record non met Health and safety in Employment act 1992Accident form did not set up.There is not any industrial standard to require this form, however, Health and safety in Employment act 1992 andChild, youth and their family act required the children and youth must be protect in the findLegislation requirement that the insecurity register must be keep by organization.Training recordNot met their industry guideline Safe Practice Guidelines for Youth Mentoring Programmesand standard, International Standards for Mentoring Programme in emp loyment it also does not meet Health and safety in Employment act 1992.There is no training record provided in the organisation to meet standard and legislation.However, the industry standard and programme guide and child, youth and their family act required the training mentor have record and register. The legislation required that all employee have to be train in their workplace.StandardMetThe organisation standard with met the main industry standard International Standards for Mentoring Programme in employment and guidelines Safe Practice Guidelines for Youth Mentoring Programmeshas been written down in the Employment contract, but there is not in formal written document of standard.Policy and procedurePartly metThe clear policy and procedure is written done in the Youth Mentoring Policy and Procedure Manuals which met their industry standard International Standards for Mentoring Programme in employment and guidelines.Safe Practice Guidelines for Youth Mentoring ProgrammesHowever , their policy and procedure about build and fire evacuation scheme, and smoke-free environment is not provided.However, according the Fire safety and evacuation of building legislation 2006 , which require that must to be developed.This policy and procedure does not provide the smoke-free environment which is not met the smoke-free environment act 1990Job descriptionsMetThe organisation provide their main programme clear job descriptions which meet their industry standard International Standards for Mentoring Programme in employment and guidelines Safe Practice Guidelines for Youth Mentoring Programmesand also legislation require the employee must have their job descriptions.Provide an explanation of the horizontal surface to which each system covered by the audit meets organisational standards and legislative requirement.Health and safety systemDegree of complianceAssessment of riskAccident recordNot tractable the industry standard and guideline, and also not conformable the l egislation.The legislation required the organisation must keep and register the accident and near preoccupied record.It is high risk because there is no keeping accident record, there is not any information to prevent the risk happened.Training recordNot gentle the industry standard and guideline require the timber and professional train have to be met and record and register.It is high risk due to it may cause children risks which is the main programme work on the organisation.In addition, the employee also have risk due to without aware OHS.StandardVery conformity with their industry standard which has been written down in the Employment contract.Not applicablePolicy and procedureVery nonresistant with their industry standard and guidelines requirement.Not compliant with the fire safety and evacuation of building legislation 2006 requirement naughty risk will be in the building of fire evacuation schemeJob descriptionsVery compliant with their industry standard and guideline sNot applicableInventoriesVery compliant with their industry guidelinesMedium risk of the lack of fire sprinkler system.Develop a plan for improvements to occupational health and safety systemsIdentification and prioritisationHealth and safety systemsDegree of complianceAssessment be-benefit abbreviationAccident recordNot compliant the industry standard and guideline, and also not compliant the legislation.The legislation required the organisation must keep and register the accident and near missed record.It is high risk because there is no keeping accident record, there is not any information to prevent the risk happened.Especially, the organisation provide the programme which focus to youth. follow of training, cost of lower compliance requirement. return is to meet the legislation and quality of service provide in the future.Training recordNot compliant the industry standard and guideline require the quality and professional train have to be met and record and register.It is h igh risk due to it may cause children risks which is the main programme work on the organisation.In addition, the employee also have risk due to without aware OHS. follow of re-training and cost of quality instruction execution of the programme. salute of the trust between mentor and mentee.Benefit is performance high quality activities and mentoring process.Benefit to build up good relationship with mentor and mentee.StandardVery conformity with their industry standard and health and safety act 1992 in employment which has been written down in the Employment contract.Not applicableNot applicablePolicy and procedureVery compliant with their industry standard and guidelines requirement.Not compliant with the fire safety and evacuation of building legislation 2006 requirementMedium risk will be in the building of fire evacuation schemeCost of time to redo policy and procedure.Cost lower compliant with legislation requirementBenefit is increased level of compliant with legislation.Ben efit of complete written down and formal policy and procedure.InventoriesVery compliant with their industry guidelinesNot applicableNot applicableProposed strategies and corrective actionsCost of corrective actionBenefit of corrective actionCost of time to redo the documentCost of time to training peopleCost of money to spend on training and timeCost of people who increased workloadCost of time spend for overallCost of medication levy come upon to increased the quality of workplaceGain to have goodwillGain to have trust between organisation and employee and other relevant people.Gain to light upon all the standards and legislationsGain to achieve high level of Health and safety organisationSize and location of the workplaceFinancial viability of the organisationThis is a small to medium organisationThe location in the wide range of new development area. seek funding support for the programme and also for salary payment of the organisation. quick management systemsCommitment to ISO or other quality managementThe organisation just start their main programme of Youth Mentoring.Currently, they update their programme policy and procedure manuals and recruit mentor to join the programmeThe CEO and co-director are the qualify of vexgiver register in CYFs.They have fully knowledge, idea and experience to manage the programme and organisation.All the management of the organisation is follow their industry standard of International Standards for Mentoring Programme in employment , Safe Practice Guidelines for Youth Mentoring Programmes and Guide to Effective Practice in Youth Mentoring New Zealand requirement.Development overall strategiesCorrective action confine up the Accident/incident form and Accident and near missed record.Set up this in the organisation policy and procedure declare oneself two employee to take responsibility to keep the recordInternal training all employee and relevant programme staff to know how to fill the accident and incident form.Basic, th ere are two people need to sign this form.Overall Training strategiesTraining all staff of Health and safety systemTraining all staff and mentors about first tending skills.Educate all the standard and legislation requirement and be aware the risks and register risks.Indoor training mentor due to their financial status. most finical mentor such as relate to provide particular sport or activities need to be qualified training and register. set up more high quality of knowledge and experience for each discussion section and programme of the organisation.Standards developmentDevelop separately of organisation standard and youth mentoring programme standard.Policy and procedure developmentDevelop separately of organisation policy and procedure and youth mentoring programme standard.Clear written down and file individuallyConsider all possible situation and environment risks to prevent and protect employee and customers in the workplace.Employer take responsibility to take care employ ee health and safety, provide smoke-free environment.ReferenceBuilding legislation 1992http//www.legislation.govt.nz/ pattern/public/1992/0150/ current/DLM162576.htmlBuilding Act 2004http//www.legislation.govt.nz/act/public/2004/0072/ modish/DLM306036.htmlCYFs New legislation to protect vulnerable childrenhttp//www.cyf.govt.nz/about-us/news/2012/new-legislation-to-protect-vulnerable-children.htmlFamily Court of New Zealand Introduction to the Care of Children Acthttp//www.justice.govt.nz/courts/family-court/what-family-court-does/care-of-children/introductionFire safety and evacuation of building legislation 2006http//www.legislation.govt.nz/regulation/public/2006/0123/latest/whole.htmlGuide to Effective Practice in Youth Mentoring New Zealand.www.youthmentoring.org.nz/content/docs/GYM.1.pdfHeart for Youth Trust (H4Y)http//www.heartforyouth.org.nz/whatwedo.htmHuman right act 1993 (PDF downloaded)http//www.legislation.govt.nz/act/public/1993/0082/latest/DLM304212.htmlInternational St andards for Mentoring Programme in employmenthttp//www.ismpe.com/New Zealand Coaching and Mentoring bone marrowhttp//www.coachingmentoring.co.nz/?gclid=CK_VqM3j_LwCFYUhpQodkh0AVANew Zealand Teacher councilhttp//www.teacherscouncil.govt.nz/content/reapplying-provisional-registration-and-registration-subject-confirmationNew Zealand Coaching and Mentoring centre victor Associations International Standards in Mentoringhttp//www.coachingmentoring.co.nz/about-us/professional-associationsNew Zealand legislation 1989 children, young persons, their family act 1989http//www.legislation.govt.nz/act/public/1989/0024/latest/DLM147088.htmlOccupational health and safety management systemsGeneral guidelines on principles, systems and supporting techniqueswww.saiglobal.com/PDFTemp/Previews/OSH/as/as4000/4800/4804.pdfSafe Practice guidelines for Youth Mentoring Programmewww.youthmentoring.org.nz//safe-practice-guidelines-2013.pdfsmoke-free environment act 1990http//www.legislation.govt.nz/act/pub lic/1990/0108/latest/DLM223191.htmlGilanne Malicse

Procter and Gamble Company with consumer goods

Procter and fortune community with consumer wells1.0 INTRODUCTIONThe Procter Gamble Company (PG) is unrivaled of the top makers of consumer goods companies in the macrocosm. Among the kn birth billion dollars brands atomic come in 18 Duracell, Oral-B, Gillette, Head Shoulder, Olay, Pampers, Pantene, and Wella. PG has three major categories of merchandises, mainly smash and grooming, health and salubrious-being, and household c atomic number 18 products. The organizations corporate mission is to touch and mend lives of the institutions consumers, now and for generations to come by providing branded products and go of superior part and value (Procter Gamble 2011).PG has a unique corporate structure that is actu all(prenominal)y different from major market leaders in the world. Its structure is hotshot of the main pillars for its growing capability. PG has combined some(prenominal) the global dental plate attain organization with the local focus of each particul ar country where its products ar sold (Procter Gamble 2011).The corporate structure of PG consists of three major move which be Global descent Units (GBUs), Market Development Organizations (MDOs), and Global business sector operate (GBS). The GBUs focus mainly on branding, competitors and consumers. They are responsible for the shareholder returns and profitability of the company. MDOs are to know the consumers and retailers in the markets PG is competing and combine raw ideas from GBUs into pedigree plans that represent in each country. The GBS in an different hand is nonpareil of the four major pillars of the organization to support 127000 employees and 300 brands sold. GBS provide oer 170 employee and blood line services including IT, finance, facilities, purchasing and employee services as well as business building events (Procter Gamble 2011).PG established five business strategies for its own (Procter Gamble 2011). The first strategy is to develop sustain adap ted mod products which are environmental friendly. Second strategy is to improve PGs operation to be to a greater extent environmental friendly. Third strategy is to improve childrens lives via the organizations social obligation programs. Fourth strategy is to engage and equip the employees of PG to build sustainability thinking and practices into their daily work. Fifth strategy is to work transparently with the stakeholders.PG major business processes focuses on consumer production innovation and brand portion outment. In put up to s gear wheel both of these, PG has its own intranet called Innovation Net (INET) to charge different departments ranging from RD, Engineering, Purchasing, Consumer Market knowledge, homely/Legal and Business Information Systems. With the desegregation of AskMe first step tools, PG allow for be able to leverage the information from each department to fall in monetise it (Realcom 2009). Knowledge coners of PG would be able to share their k nowledge and collaborate to mold same problems encountered via INET.PG has strong relationship with Wal-Mart since 1980s be manage of the business process mechanisation between the two and the collaborationism carried out to work to descendher give away (Christopher Koch, 2002). PG is establishing efficient relationship between the industry and academia with research universities (Nathan 2011).2.0 nurture TECHNOLOGY (IT) INFRASTRUCTUREIn year 2003, Procter and Gamble (PG) has signed a 10 years contract, worth $3 billion with Hewlett-Packard (HP) to outsource her overall IT base. HP will run PGs information centers and information engineering infrastructure, and overly provide desktop and end-user support, and to oversee network watchfulness (Sandeep Junnarkar 2003).2.1 Computer hardware platformPG has selected Hewlett-Packard (HP) as her IT infrastructure provider. Desktops and end-user support in PGs global operations over 180 countries are provided by HP.HP was selected for its global IT expertise, services quality and conditions, and collaborative approach, as most importantly shared a same vision and values with PG, which PG powerfully believe this will be able to accelerate innovation in PG (Palo Alto 2003).2.2 Operating corpse.PG has started to get involved in high executeance reckon (HPC) to run simulations in research, design and testing forwards production since early of 1980s to increase productivity and knock down the production court of company. However due to capacious variety of products, and large number of researchers, product designer and test engineers in PG, the IT organization wishs a more user friendly electronic computer cluster. PG also faced difficulties in integrating parcel from different vendors as no any vendors can offer PG all the software they need in traditional (Microsoft Corporation 2008).In mid 2007, PG replaces its UNIX operating system with Microsoft Windows Server 2003 Standard x64 Edition operating system. PG employed Windows Compute clop Server 2003 to support its high performance technical and scientific applications with duplicate processing to improve their performance. Windows Compute Cluster Server 2003 non tho meliorate the use of HPC and productivity in PG, but also better cluster deployment and management by 20% (Microsoft Corporation 2008)2.3 Enterprise software applications ( bore)PG runs its business use run over software (SAP AG 2009). The key altercate faced by PG is, she has wide range of products and has a very compound sales order process. Emerging as a worlds premier consumer product company, PG puts her customer as priority and would like to give satisfaction to her customers by on- measure- speech communication (OTD).PG uses community definition groups (CDGs) from the Enterprise Services Community (ES Community) program provided by SAP, which create the sales order cockpit a single monitor that supports the commonplace activities related to sale s orders (SAP AG 2009). Through CDG and ES Community, productivity of PG improved by integrating functionality that infallible numerous scattered transactions into a single cockpit.2.4 Networking and telecommunicationsThe visionary stance of PG on product innovation and victimisation to be a company that collaborates-inside and out-better than any separate company in the world (Cisco Systems, Inc. 2008). Videoconferencing rooms were used for PG police squads to collaborate internally and externally, but greater challenges are faced by PG due to unreliable technology which cause poor video and audio quality, and thus prevented effective collaboration.The problem is and so solved when GBS work with CISCO to develop a video collaboration strategy based on the TelePresence solution. In mid of 2007, PG has expanded to more 40 Cisco CTS3000 TelePresence studios, also known as Video collaborationism Studios which change team members in PG exchange idea and even turn in meetings in minutes (Cisco Systems, Inc. 2008). Through these, team members in PG are able to collaborate innovatively and smarter without travelling anywhere, decisions making are also accelerated.2.5 Consultants and system integratorsPG commits herself to achieve the goals of making the company more efficient while running it make up in effect and to drive breakthrough opportunities in innovation by travel toward a digitized and visualized environment. PGs GBS created a network of customized workspace portals (decision cockpits) which stored latest business in the buffsworthiness which benefits thousands of her employees who can access information to make real- sequence business decisions. The number of portals grew to 160 over time and had different platforms, technologies which increased the difficulty to manage and costly to maintain. Different user interface of cockpits made it hard for other users when using other cockpits. There were too many legacy stems generated from all these cockpits which slowed down the process of accessing needed information for the executives level.PG needed a pertly cockpit platform to be standardized and streamlined, provide easy access to a single source of accurate, real-time business information, recruit user experience, reduce the cost and inefficiencies related with cockpit education and maintenance, improve data integrity and the delivery of reports, accommodate weather vane 2.0 features. PG turned to Accenture for help to develop and manage the revolutionary cockpit platform. Accenture together with PGs GBS redefined PGs Vision for enterprise information management, standardized and integrated systems for a simpler and faster organization. By this, the cockpits are delivered 5 times faster than before and 35 percent less development cost and 50 percent reusability (Accenture 2010).2.6 info management and storageProcter and Gamble selects SAND/DNA for SAP NLS Pilot Project in March 2008. SAND Technology Inc. is an p lanetary provider of intelligent enterprise information software.PG emerged as one of the world biggest consumers products company, has wide range of products with approximately135, 000 people in more than 180 countries (Procter Gamble 2011). Too many data to be stored and managed efficiently and cost effectively is the key challenge of PG (SAND 2008).SAND/DNA enables highly efficient data storage, with minimal administration requirement and integration with PG Enterprise Software Applications, SAP. Data stored are easily accessed from SAP NetWeaver BI 7.0 (SAND 2008). SAND also provides commence cost data storage over a long term (Yazdi Bagli).2.7 Internet platform severalize challenge in PG in earnings platform is reaching out to consumers through digital world. PG sees digital world as an opportunity to reach out their brand to consumers, and build up connections with their consumers (Angelica Mari 2009)Microsoft.NET has interactive features and like touch, gestures, rich UI, and location awareness, enable PG to attract and connect with consumers. Besides being technically impressive, Microsoft.NET is cost effective and efficient development platform (Microsoft 2009).3.0 CLOUD COMPUTING AND ITS BUSINESS BENEFITS AND COSTS3.1 smirch work out and its current trendCloud refers to the Internet. Cloud reason is a poser of compute where firms and individuals obtain computing berth and software applications over the Internet, instead than purchasing their own hardware and software. (Laudon, K.C. Laudon, J.P.,2010). The hardware and software capabilities are provided as a service over the Internet by vendors such as salesforce.com. Through mottle computing, hardware and software are managed by vendors, including installations, configurations, testing, running, security, and updates ( gross salesforce.com 2011).In traditional way, different types of right software are needed in each and every computer in company to make certain(predicate) all the staffs are able to carry out their work. The operational cost will be very high due to buying new software and providing license for software. However, this problem can be solved using slander computing. Users are just required to log in to one application, which allows users to log into a Web-based service which hosts all the programs the user would need for his or her job. This made scaling up and down of software easier. In this way, cloud computing allows a company to increase their capacity or amplify capabilities on computing without investing in new infrastructure, training new personnel, or licensing new software (Eric Knorr Galen Gruman, n.d.).Currently in cloud computing, users are able to access to the application as long as an electronic device (i.e. PCs, netbooks, Smartphones) has access to the web. Users are able to keep up their work everywhere and easily.3.2 Cloud computing solutionsSalesforces.com Sales Cloud and Service Cloud are applicable to PG sales team and custom er support team. Sales Cloud Enterprise edition with $125 per user a calendar month will be applicable to the entire organization with features such as storing customer contacts, tracking customer interactions, integrating with Google apps, reports and analytics, sales forecasting and many more features which will be benefiting the sales team(Salesforce.com 2011). The Service Cloud Enterprise edition with US$135 per user a month will be able to improve PG customer support whether it is offline or online with web customization and integration. Web 2.0 integrations such as Twitter and Facebook will further enhance the productivity of PGs customer service by interacting with the customers in real time (Salesforce.com 2011).3.3 B usiness benefits and cost of cloud computingMany organizations have changed their IT infrastructure to cloud computing due to cost and time effective. In cloud computing infrastructure, no hardware or software need to be installed, but all the business activiti es, includes customer relationship management (CRM), HR, report are able to be carried out by opening a browser, log in, customize the app, and start using it (Salesforce.com 2011). new(prenominal) than that, IT teams will not be wasting their time on installations, maintenances and upgrading their software because all the updates are performed by vendors.Cloud computing enables a fast access to own data from different remote devices and able transfer and sharing agitate between users rapidly.All the changes made also will be synchronized in PCs and mobile devices (Rivka Tadjer 2010). Other than that, cloud computing allows easy and fast integration of applications, both traditional software and cloud computing infrastructure (Salesforce.com 2011). Thus, all co-workers are able to keep up their works easily. Business activities are not restricted in theatrical role workplace, but every worker can access and perform their work with any internet devices they have.Other benefit of cloud computing is we do not face the risk of loss of data as all the data and files are stored in the cloud. Complete disaster recovery is available and data will not lost during upgrades. Customizations and integrations of all the works and data are automatically hold during an upgrade (Salesforce.com, 2011).By implementing cloud computing infrastructure, less man power needed to manage and update the hardware and software. This allows man power in IT department to focus on strategic activities with greater impact on the business.4.0 RECOMMENDATION OF CLOUD COMPUTING ADOPTIONIt is recommended that PG to adopt the cloud computing for better business process and efficiency. Salesforces.com is recommended for PGs sales and customer service team for the sales order process while HP cloud solution is recommended for the companys IT infrastructure. Below are the reasons of why such recommendations are made.4.1 Customer and supplier services integrating SAP into Salesforce.comThe sales order cockpit by SAP is important for PG sales order process. The limitation of the current situation is that the sales team and customer service team has to be in office in order to access to the cockpit and the teams have to go back and ahead for pulling information from different platforms. By integrating the sales order cockpit into Salesforce.com, PGs employees would be able to access to sales process by SAP, CRM and other sales tracking in one platform at anywhere, anytime as long as they have the internet access. Upon applying such integration, PG will be able to save more on maintaining cost, integration cost, and time to have more productive sales process, better customer satisfaction as the employees are able to see the problems and solve them in the inadequateest time possible. The sales team is able to save more time in getting information and spending more time with the customers.4.2 Achieving business strategy whizz of the business strategy PG has is to improve PGs operation to be more environmental friendly. Adopting cloud computing can help the company to achieve this strategy. It is verbalize that many companies will move to cloud computing to consume 90% of the electricity from public utilizes instead of generating the same amount of their own electricity (Consero Insights 2010).4.3 IT infrastructure and costPG outsourced its IT Infrastructure to HP with $3billion over 10 years. HP will manage overall infrastructure in PG from data centers, ecumenical network management to desktop and end-user supports.In term of cost, cloud computing can reduce the cost of IT hardware and services over the time as in cloud computing, payment are based on byte of usage (Cloud Computing IT 2010). Traditional IT Infrastructure is restricted to the limit of certify user, which will cause inelasticity in scaling up the company (Zemanta 2009).Key component in cloud computing software as a service (SaaS) which enables company access on applications and lar ge amount of computing power without purchasing it. SaaS can be operated by multiple computers at the same time yet no upgrades and contract renewal required (emailprotected Carey 2008)4.4 Information TechnologyPG realize the importance of digital world, as a medium to touch the life of people. PG also implementing cultural revolution to train and develop IT staff with the skills necessary to blend IT with PGs businesses and provide IT innovation. PGs IT organization play a vital role in shaping the companys future and PG uses IT technology to identify market trends, anticipate business needs and create programs globally (Thomas Hoffman 2006). Key feature in cloud computing which is accessibility, availability and scalability (Tony Chung 2008) enable PG to obtain data to carry out market analysis conveniently. On the other hand, cloud computing is said to be limitless, flexible to photographic plate up and down without affecting its performance and operational cost.4.5 Competitor F irms IT ServicesUnilever, one of the strong competitors of PG boost their sales by focusing on the consumers rather than advertising and promotions (Russell Parsons, 2010). Unilever focus on one-to-one basis on respective group to ensure effective approach (Unilever 2011). Unilever partnership with BT to perform high quality and cost effective global network by delivering managed networks and communications solutions to customers around the world (Unilever 2002).4.6 Competitor Firm Unilever IT investmentUnilever has an yearly IT budget at about USD1128 million (Natasha 2010). Unilever invested into its global network which provides pass on messaging and security services in 2002 (Unilever 2002). Unilever also employed Business Objects data integration products by SAP to quickly integrate its numerous data sources to continue its growth strategy to consolidate brands, simplify processes, streamline supply chains, and increase revenues (Business Objects 2008).Compared to Unilever, in vestment of PG in IT is much lower. However, one good thing in Unilevers IT is Business object, which is able to load data, transform into recyclable data and load in data warehouse in short time where PG can consider in IT infrastructure.5.0 CONCLUSIONThe findings in this report show that cloud computing is beneficial to PG in terms of cost saving, productivity, and efficiency. Salesforce.com SaaS will better help the sales and customer relationship management in PG through real time data anywhere as long as the employees have the internet connection. HP IaaS will be save more money in IT infrastructure as PG lonesome(prenominal) pay for what is being used and will be able to scale up or down according to the usage anytime in future. It is strongly recommended that PG to adopt cloud computing solutions to help the company achieve better results.

Water Pollution In Rural Areas Environmental Sciences Essay

Water Pollution In out drop offish Areas Env compactmental Sciences EssayWater is a vital commodity and is demand to the natural environment. We not only rely on it for drinking still besides for its use in industrial processes, cooking, cleaning and the growing of our food. on that point be m all acknowledgments of piss taint the major sources of peeing taint being flood, plain befoulment, urban storm irrigate supply, organic fertilizer matter, toxic waste, and thermal taint (The Environment Agency 2010). These types of pollution tend to be vault of heaven fructifyed (for display pillowcase artless runoff go out on the whole sum up from clownish atomic number 18as as thats were most farms are situated) although this is not al guidances the case, any(prenominal) type of piss system pollution could slip by in any area clownish or urban. Rural and urban areas both bring on more or less(prenominal) contrasting sources of pollution, all of which resul t have varying affects on the touch environment and its habitants.Although the environment which makes up urban and coarse areas evict be vastly different they keister at the same time be affected by the same environmental conundrums relating to water pollution. One example of this is eutrophication of waterways both rural and urban. Eutrophication is a situation when foreign bodies much(prenominal) as fertilizers of sewer enroll a river or stream and act as a nutrient for alga causing rapid growth and algal blooms (May Sivakumar 2009). These algae grow out of control and gum olibanum the water becomes miserable in oxygen. The water becomes depleted in oxygen because dead algae sink to the river bed the retrieve the oxygen so it female genital organ decompose. This enkindle then lead to further problems if too much algae decomposes it whitethorn use all the oxygen. This will mean all the oxygen has at rest(p) and because the water near the surface of the water is warm er its oxygen doesnt commixture with water from the bottom as its colder and has a higher density .This eutrophication of a water body heap occur in both rural and urban areas. In an urban area this problem arises primarily from sewerage do byment works, if a works has an profitd amount of sewage to treat then there may be some secondary or direct discharge that may enter the water supply thence causing Eutrophication (Neal et al, .2010). A similar problem cigarette occur when leaks of atomic number 15 from septic tanks discharges into a local river system (Neal et al,.2010) although this isnt tied down to every rural or urban areas .This is also very likely to occur in rural areas where agriculture is to a greater extent than prominent and the uses of fertilizers are increased. particularly in the following practices of cereal production, maize, potato and dairy production where fertilizers are heavily used or large amount of manure postulate to be re rhythmd. (Jarvie et .al 2009)One of the biggest problems which give the axe lead to the pollution of urban waterways is runoff. everyplaceflow is also a major cause for concern in to a greater extent rural areas and areas of intense agriculture. The problem of runoff in urban areas til now is contrasting to rural rustic runoff. In the sense that runoff in urban areas arises from garden fertilizers, pesticides, anti-icing chemicals, fomite emissions and pet waste. These pollutants are both organic and inorganic and can also be perversely complex, this leads to little familiarity of how these pollutants will interact once they combine and enter a water body. Due to the little knowledge of these interactions it makes it increasingly difficult for an amount allowable discharged concentration to be devised (Kuhl et.al 2010). These pollutants runoff into any local water system via macadamise or pavement areas and because of the increase in tarmac and concrete roads and driveways it makes this polluti on easier to reach the water. This non permeable surface which is lay out more than so in urban areas not only makes it easier for any pollutants to travel into water systems , but it also increases the riskiness of flooding and the risk of storm water moving sewage into freshwater. In rural areas this isnt such a prevalent problem as most rural areas are permeable. Although because of this it makes the control and identification of runoff in rural areas much more difficult to locate. Runoff in rural areas is usually linked to agricultural runoff. This is categorized as nonpoint-source pollution because the pollutants involved originate over larger areas and the entry of this pollution into waterways cannot be pin pointed precisely (which is not the case for some sources of urban pollution). As this rural agricultural runoff is nonpoint-source it instrument any intervention of pollutants entering any water system is some impossible, although agricultural runoff can be supervi sed in different ways such as farmers minimizing fertilizer use and the correct administration of animal waste and fertrilizers. However there is an different type of pollution Point source which is where pollution will enter a water system in a specific point (such as a sewage pipe). These point sources of pollution are more often embed in urban areas where there may be a sewage treatment plants are normally located. This type of point source pollution makes any control or treatment of pollution much easier as it is located in unitary area and not spread over larger areas as agricultural runoff sometimes can be.Urban stormwater is a major source of pollution to any water bodies. It arises from when rainfall washes over any impermeable urban area tack togethering up with it toxic chemicals, vehicle emissions, sewage, household waste etc. The problem of urban storm water becomes exacerbated when extremely operose rainfall occurs and the flushing water can erode stream banks and streambeds. This stormwater will then be moved downriver along with any eroded soil into any waterbodys, this depository will then sink to the bottom of a water body. This can do damage to aquatic environment and can even destroy tip eggs. Excessive sediment in a water body can damage aquatic life in other ways. It can increase risk of disease, damage fish gills and also because of thick layer of sediment will cause darker conditions it may block enough light to limit growth of aquatic plants which is inseparable along with oxygen to aquatic life. As well as sediment from eroded soil urban stormwater can also pick up metals from the urban environment, the main source of which is from vehicle emissions in urban environments. Some examples of the types of metals usually establish in urban stormwater are Lead, cadmium, zinc, mercury, iron, nickel and copper. All of which have differing affects including damage to fish gills and statusinal of aquatic organisms. These metals will accumulate on roadways and then be process off in rainwater into the water bodies. In smaller amounts metals can derive from other sources such as metal roof surpass which are pelted from heavy rain, some weed killers call for zinc and also scrap yards which keep metal outside.Unlike most sources of urban water pollution rural sources normally come in the form of easy pollution. One of the mains sources of which is agriculture as previously mentioned, the main pollutants involved in diffuse water pollution in agriculture are normality and phosphorus. friction match and normality are both essential in term of animal and plant growth. Phosphorus and atomic number 7 are effectuate in a variety of different sources. Animal waste as found in areas of agriculture, also the use of phosphorus and nitrogen in fertilizers contributes to water pollution. The adding of fertilizers to crops also returns the essential phosphorus back to the soil, which gets taken from the soil to relig ious service grow the crops to start with. Phosphorus can also be found in soils in both the organic and inorganic form. In scathe of organic phosphorus it exists in plant resi collectibles, organic soil and microbes. Phosphorus can also be in an insoluble form at bottom soil meaning that plants cannot take in this phosphorus. When fertilizers are applied that put up phosphorus as soluble compounds most of the phosphorus will be absorbed into the soil which can then be washed on directly into a body of water, leading to eutrophication. This introduction of nitrogen can seriously affect the balance of the natural nitrogen cycle. Nitrogen is essential nutrient for plant growth and part of a natural cycle that occurs which if perturbed can have serious effects on organisms that rely on the cycle. As shows in figure 1 the addition of extra nitrogen from farming practices and the use of fertilizers will lead to the potential eutrophication of water bodies. This is due to the when the balance of the nitrogen cycle is interrupted with the addition of nitrogen from fertilizers. As a result of this the natural nitrogen cycle expels the surplus nitrogen which can be washed away into a water body. compute 1 Nitrogen cycle diagram (sourcehttp//www.physicalgeography.net/fundamentals/9s.html)Although not a major source of water pollution Mining still can influence water bodies. Mines are normally found in more rural areas although they can be found in urban areas, as in earlier time small towns would have been built about these sources of coal and iron ore .Minings primary source of water pollution comes from biting drainage in mine systems. This happens when the contents of a mine (coal or metal ore) oxidise on contact with air to create sulfuric acid. This problem of mine drainage is more of a problem broadly speaking in closed mines. This is because water which may have previously been out of use(p) or stopped somehow from entering can now enter washing the acid ic solution with it. As well as containing sulphuric acid the washout from the mines may also contain high concentrations of sulphur, heavy metals and iron. When this mine drainage enters a water body the change in pH from acid to a more neutral pH causes the iron to precipitate as ferric hydroxide. This will settle to the bottom of a water body which will deplete the water of oxygen thus seriously harming aquatic life.Mining can be mainly set forth as a rural source of water pollution whereas one source can be described as the opposite. Land fills sites are growing and growing in the United Kingdom and many farming fills are situated in urban areas as they tend to superlative filled with waste from nearby towns and citys. Land fills are a potentials source of water pollution as when it rains when waste is being deposited the rainwater will pass through the waste picking up along the way all the pollutants such as heavy metals, ammonia and oxygen depleting pollutants which if th ey reached the water bodies could seriously harm any aquatic life. Also the waste itself in whatever from this may come in as will contain water and as the waste degrades in the landfill this water will be released which will also carry the pollutants into the soil, which may eventually end up in a water body. These problems will all be more prevalent with older land will sites as new land fills have measure in place to reduce the risk of water pollution from these sites.In conclusion both rural and urban areas have a number of different sources of water pollution. Although there are some very different sources such as mine drainage in rural areas which causes acids and heavy metals to enter water body whereas in urban areas land fill sites can cause pollutants such as ammonia to enter water systems. One common source that both rural and urban areas share is runoff. Although both share this source of pollution they do both differ slightly. Rural areas will tend to have agricultural runoff where nitrogen and phosphorus are the common pollutants which as a result cause eutrophication. Whereas urban areas also encounter the pollution problem of runoff but in term of the pollutants involved it varies significantly to rural runoff. Urban stormwater which is the urban runoff differs to agricultural runoff because it can pick up many more types of pollutants such as heavy metals, oils and other vehicle related emissions, sewage, household waste and like rural runoff it also can pick up fertilizers from gardens. This urban stormwater can be considerably worse in terms of the impacts on aquatic organisms than agricultural runoff because of types of pollutant that are involved. It is also important to remember that because agricultural pollution is diffuse or non-point source pollution as previously mentioned this makes the treatment or control or agricultural runoff much more difficult than the control or treatment of point sources of pollution such as urban sewage lea ks.

Death Of A Salesman - Willys I :: essays research papers

&8220Willy Loman is destroyed by his own idealsWilly Loman is a travel salesman who has worked for the Wagner firm for 34 years. He is now 61 years venerable and his job has been taken off salary and put on commission. He has a family and he boasts to them that he is &8220vital in New England, only if in fact he isn&8217t vital anywhere. Willy has many squiffy beliefs that he strives to achieve.He wants to own his own business and he wants to be &8220bigger than Uncle Charley and especially he wants to be a great supremacy and he tries to emulate Dave Singleman. He wishes to die the &8220Death of a Salesman and give many buyers and salesmen mourn for him. He also tries to be a easily father, and husband.However Willy&8217s aims in life have been unuseable as he hasn&8217t really achieved anything. He got fired by Howard, his sons ar two failures and they aban fag prohibiteded him in a restaurant toilet. His relationship with his wife is plagued by his guilt for committin g adultery. He has to borrow $50 a calendar week from Charley. He can&8217t even keep his mind on one thing for a long time. He can&8217t drive a car. Willy gets so fed up with all of these things that he want&8217s to commit suicide and eventually, he does. This topic suggests that Willy&8217s deterioration occurs because the principals he believes in. To a large extent this is true. After 34 years of Willy&8217s life, he loses his job. To a normal person below normal circumstances, being retrenched is a time when you feel useless. But for Willy, since everything else is personnel casualty wrong at the same time, he feels like a useless old man. Willy thought that just because he named his boss, that he would have a secure future with the company but as Charley said &8220them things don&8217t mean anything? You named him Howard, but you can&8217t sell that. stock-still though Willy wasn&8217t even getting paid a salary, Howard didn&8217t want him to even represent the company i n case Willy &8220 silly up again.Although Willy is mostly destroyed by his own ideals there are opposite things that destroy him as well, like Howard, Happy and Biff. Willy is emotionally destroyed when Howard fires him. Then, both of his sons disown and abandon him in Frank&8217s Chop House. twain Happy and Biff left their father talking to himself in the earth-closet while they wanted to have a good night out with the girls.

Irwin Shaws The Girls in Their Summer Dresses Essay -- Girls Summer D

Irwin Shaws The Girls in Their Summer DressesIn The Girls in Their Summer Dresses, it is necessity to explore the personal differences that cause problems in the relationship of the fit. The inside information of the drool will lead to a conclusion that for Michael the relationship could just be a mere convenience or an affection solely generated by his physical wanting of Frances, so with the panache she looks and appreciates the girls of New York.Frances dealing the Stevensons shows her post which is passivity and lack of idealism to confront the relationship with his husband. She is going to call the Stevensons because, she and her husband have nothing more to discuss about.Michael?s way of looking on women as mere bodies could suggest a manikin of degradation?which is to define a woman only as an erotic or sexual figure.There is an irony in the relationship of the couple which is the bloodless horror from the truth expressed that somehow the things are not, and never have been, what they used to pretend about themselves.It is clear in the details with Frances that she had an initial feeling of insignificance and she wanted to be loved and acknowledged by her husband. The sentence, ?I?d do any damn thing for you? points to a certain desire to be recognized as a intelligent wife because of some degree of sensitivity that a man is requisite in the family as the head and without him everything is nothing.The ?desire to please her husband? could similarly be attributed to lib...

Salem Witch Trials Essay -- essays research papers fc

Many of the American colonists brought with them from Europe a belief in witches and the devil. During the seventeenth century, people were executed for being witches and follower of Satan. Most of these executions were performed in Salem, Massachusetts in 1692. Mostly all of the accused were women, which makes some advance(a) historians believe that the charges of witchcraft were a way of controlling the women who threatened the male monarch of the men. During the witchcraft trials, hundreds of arrests were made, and some were even put to death on Gallows Hill (Karlsen 145). In 1698, the villagers of Salem won the right to establish their bear Church. They chose the exalted Samuel Parris as their minister. Many of the villagers were then sorry that they had done so because of his harsh demands. They then vowed to force him out. There was much pressure ring the Parris family. The children of the family would entertain themselves by listening to stories told by Tituba, their sla ve (National Geographic). January of 1692 is when the mass ferocity of the Salem witch trials first began. The Puritans of this time were very harsh, unyielding, and quick to judge. They condemned fair women on the basis of intangible evidence, confessions, and such things as "witchmarks" (Hill). As Dorcas rusty said, "I will speak the truth as long as I live" (Salem rest home Page). Nine year old Betty Parris and eleven year old Abigail Williams, the daughter and niece of Reverend Parris, were the first to start to showing signs of strange behavior. Some of this behavior included profane screaming, convulsive seizures, trance-like stages, and incomprehensible animal-like noises. Shortly after this, other Salem girls began to demonstrate this same behavior. (Salem Home Page). The girls torment "could not possibly be Dissembled", stated Cotton Mather (National Geographic). otiose to determine any physical cause for the symptoms and behavior, doctors co ncluded that the girls were under the regularize of Satan. Prayer Services and community fasting were organized by the Reverend Samuel Parris in hopes of relieving the evil forces that supposedly plagued the community. Efforts to expose the witches were also performed. The first one-third women to be identified as the source of the problem were Tituba, an Indian slave, Sarah Good, and Sarah Osbor... ...ace. days went by, and apologies were given and restitution was also given to the families. This incident in American history has left a great impression on bounty day lives. Bibliography Armstrong, Karen/ Hill, Frances. A Delusion of Satan. The Full Story of the Salem trance Trials. refreshing York Bantam Doubleday Dell Publishers, 1995. Ashley, Leonard R.N. The Devils Disciples. New York shut off Books Inc., 1996. Briggs, Robin. Witches & Neighbors. New York Penguin Books Ltd.,1996. Brown, Richard D. Massachusetts, A History. New York W.W.Norton and Company, Inc., 1978. F erres, John H. (Ed.) 20th vitamin C Interpretations of The Crucible.Englewood Cliffs, NJ Prentice-Hall, Inc., 1972. Karlsen, Carol F. The Devil in the Shape of a Woman. New YorkVintage Books, 1987. The Salem Home Page. The Salem Witch Trials 1692. www. salemweb. com/memorial/. folk 25, 1998. Famous American Trials. Petitions Relating to the Trials of Rebecca Nurse. www. law. umkc. Edu /faculty /projects /ftrials/ salem/ ASA_ LETT.htm American Fanaticism. Witch Hunts and supererogatory Persecutions. www.rjeib.com/thoughts/puritan.html Salem Witch Hysteria. Salem Witch Trials. Salemnationalgeographic.com

Curleys Wife and Crooks in John Steinbecks Of Mice and Men Essay

Curleys Wife and Crooks in Of Mice and Men- entitle Chesterfield once said, You must look into people, as well as at them. If you apply this logic to Curleys wife and Crooks in the book, Of Mice and Men, you will find that they be the same in many ways despite their differences in run for and sex. These two unfortunate souls live in a world broad of shattered dreams, discrimination, and loneliness. Langston Hughes once said, Hold fast to dreams for if dreams die, life is a down in the mouth winged bird that hobonot fly. This statement is undoubtedly a summary of the goals in Crooks, and Curleys wifes lives. Crooks had a glimmer of hope when Candy and Lennie told him of their plans of having their own farm. At first, he refused to believe in this because he had seen many men with the same intentions. briefly after, Crooks gets demoralized and realizes that he cannot enter a white world. He finally decides not to join the group. Curleys wife also had a goal, which was to become a pic star. Before she married Curley, she met an actor who came through her town with a show. He promised her that she was a naturally good actress, and that he would get her into the movie business. He also promised he would write her, but she never authoritative the letter. She thought that her mother destroyed the letter before she could read it. It can be assumed that the actor used his fame and position to have looseness with Curleys wife. He promised to get her into movies to make her happy so ...